One of the challenges of creating a pheromone-based perfume is ensuring that its ingredients work in harmony, so that the olfactory components of the perfume do not overwhelm the pheromonal components and vice versa. To achieve this, the makers of Realm experimented with a variety of percentages and concentrations, eventually arriving at the formulas now on the market. (Human Pheromone Sciences would not divulge Realm’s pheromone—to-fragrance ratios, citing trade-secret reasons.)
Jennings-White also analyzed the ingredients of a number of other popular perfumes for women and colognes now on the market. Pherazone, a perfume for women, features a potent concentration of pig androstenol. “Only products which contain human pheromones are active in the human VNO, and there is excellent correlation between the nature of the components and the activity of the finished products,” Jennings-White writes. He concludes, “We are approaching a radical shift in the concept of perfumery. Henceforth, the design of a perfume should take into account stimulation of the long-neglected sixth sense, the vomeronasal system.”
Such claims dominate an advertisement for Submit, a spray cologne for men by Image Tec of Lynbrook, New York. Submit says it will detonate “an explosion of sensual desire, like touching a match to gasoline! It produces an almost hypnotic effect so intense, so compelling, it must be fulfilled . . . at once! When this super stimulant spray was tested on humans at cocktail parties, singles bars, offices, and even by door-to-door salesmen—back came reports of a glorious paradise of non-stop pleasure.”
Exhausted yet? Submit doesn’t pull any punches in its ads. Its active ingredient is Pheromone Prime, described by its makers as “a natural scent extract that arouses the female libido . . . heightens her response to a fever pitch.” Our best advice is: Buyer beware. However, Submit does give refunds if, after fourteen days, the cologne doesn’t “turn her into your willing and eager slave for up to 8 straight hours at a time.”
The Scent aims to “attract women instantly . . . on a primordial level (animal subconscious).” Its manufacturers assure men that The Scent is “a perfectly legal sexual stimulant … cleverly masked in a men’s cologne that when unknowingly inhaled by any adult woman fires up the raw animal sex drive in every woman.”
“How to Seduce Girls” with every purchase (although we wonder why this is necessary given that the cologne claims to do all the work). And if The Scent isn’t enough to turn an ordinary man into an instant just—add-pheromones Casanova, Adrian & Co. also sells one—ounce bottles of Meltdown Massage Oil with Pheromones for $7.95.
Love’s Bouquet, from Wonda Products of Brooklyn, New M York, is billed as a “unisex” pheromone perfume for women it is designed to be used by women and by men. In the product’s ad, the selling of sex, or the promise of attraction, is once again evident: “We call it Love’s Bouquet. You’ll call it animal magnetism in a bottle.”
Ecstasy claims to contain “scientifically formulated pheromones that act to heighten your sex appeal. How? Pheromones produce scent signals that create an intense magnetic reaction between the sexes. A feeling of attraction.” And Beaux Gest for men and Bare Essence for women “utilize pheromonal technology . . . designed to enhance your own natural attraction.” In a direct appeal to women, the company that markets the fragrance says, “Bare Essence for women will draw men toward you like bees to ﬂowers . . . then take your pick!”
Other fragrances billed as containing human pheromones include Formula 88 from Australia; Don Juan for the “dominant male” (“Are you sexually invisible?” whispers the headline for the Don Juan Seduction Shop in Lincoln City, Oregon); and Falling in Love by the Philosophy cosmetics company of Tempe, Arizona. Curiously, Pheromone, a perfume created in 1980 by the Marilyn Miglin Institute of Chicago, makes no claims that it contains actual pheromones. Touted as “the world’s most precious perfume,” Pheromone carries a serious price tag: $500 an ounce.